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Hi, I’m an art director and concept maker. I think it often takes strangeness to cut through all the sameness.

I’m originally from Australia, and have spent the better part of last decade based in Berlin, Germany. I’ve been lucky enough to have worked with some awesome brands at a mix of digital and multinational agencies.

Currently based in Sydney, AU

Mercedes-AMG

250 Unreasonable Reasons For The PureSpeed
Product campaign
C/O team x Berlin
[in collaboration with antoni_garage and LE BERG] The Mercedes-AMG PureSpeed is AMG's most unreasonable car. It costs around $1 million USD. There's only 250 of them made. It doesn't even come with a roof or a windshield. There are no practical reasons to own this car. So, the campaign gives people 250 unreasonable reasons not to buy it. To prove that nothing will stop people from desiring it.

When we think of luxury, we assume that it’s presented by elegance and perfection. We thought: what if we could present it as unreasonable and sometimes just ridiculous instead, and let that represent the highest level of luxury AMG offers?




















Case film:

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