CELEBRATING THE REAL WATCH NERDS: THE PEOPLE WHO MAKE THEM
THE SHARED PASSION



Creative direction, art direction and craft
C/O TLGG and Tobias Wirth It seems there are no luxury watchmakers who show their production process. It’s strange, because the craftsmanship and finishing techniques are what define the quality and “luxuriousness” of watches.

As powerful as some watch brands are, the respect lies in the craft of the actual product. People respect A. Lange & Söhne because of their integrity to craftsmanship. They share the same passion as the people who spend a gazillion units of their nation’s currency to wear one.

Our campaign of stills for Lange’s ZEITWERK HONEYGOLD “Lumen” shows exactly that. This was Lange’s first ever lifestyle campaign.