HOLDING THE BIGGEST POLLUTERS ACCOUNTABLE
KISS MY GLASS



Creative concept, art direction, graphic design
C/O TLGG Berlin


Germans consume two million plastic bottles per hour. Each person also throws away around 40kg of plastic every year.

fritz-kola is an independent soft-drink company from Germany with strong ecological values and are devoted to doing good, an attitude that defies the cola giants. They only use glass bottles. It is far easier to burn down and recast than plastic. A bottle can be safely reused up to 50 times. It’s also inert and doesn’t release any pollutants as it breaks down – meaning it doesn’t have long-term environmental consequences like plastic.

Kiss My Glass is a poster campaign that calls out the drink giants for the role they play in plastic pollution. In doing that, it encourages everyone to be more concious and drink their fizzy drinks out of glass. Because it’s better in every way.