MERCEDES-BENZ [DE] FOR CHILDREN’S DAY: “YOUR KIDS PERSONALISE IT”


Art direction, campaign integration
C/O team x Berlin


What’s a true family car without some minor damage or imperfections? They’re often called “quirks”. To celebrate Children’s Day for Mercedes-Benz, our idea was to take this to the extreme. We developed the message (originally in German): “You customise it, but your children personalise it”.

The result is a story of a delightfully devilish young boy who takes playing in the garden too far. Using the Mercedes-Benz EQE as a canvas for his artistic expression. 



The German branch of Mercedes-Benz Parts and Services took a liking to the video, and had the charts rewritten, instead making the film about Mercedes-Benz original car care products:

“Mercedes-Benz Original Care Products. We will make your star shine again” – the “star” being the common refernce to the Mercedes-Benz three-pointed-star logo.