AS VALUABLE AS SOME THINGS ARE... THE MOST PRECIOUS GIFT IS TIME


Creative direction, art direction, craft
C/O TLGG and Florian Renner
This global holiday season campaign for A. Lange & Söhne underlines a truth about every one of us: the most precious gift we can offer is our time. Meaning, in a world where moments are fleeting, we often overlook the importance of truly dedicating ourselves to the people who matter most. Also meaning: a very nice watch.

Our campaign conveys these two iterations together in one story. For the festive season, we showcase Lange watches as a symbol for time well spent.Integrity to detail is huge for Lange. So, we challenged ourselves to capture the same precise level of detail in the timepieces in all our campaign stills.

Timepieces: LANGEMATIK PERPETUAL, ZEITWERK STRIKING TIME, LANGE 1 MOON PHASE, SAXONIA MOON PHASE.